Problem solving // storytelling // deck wizarding // deadline smashing // team playing // Creative Director
Places I’ve done time in
I’m a creative lead with a passion for ideas that solve problems - for clients and consumers.
Whatever the project, I always try to make things that real people might actually find useful - or at the very least, interesting. I’ve spent 11+ years doing this for some of the world’s biggest brands across pretty much every channel.
Outside of work I mainly like making silly faces in photos.
But I also like smug, self-satisfied indie movies, playing guitar and singing badly, cold showers, intermittent fasting, cooking from Meera Sodha books, Seinfeld, Simpsons, Sunny (the big 3), Alastair Green, Jazz Emu, Tim Ferriss, DIY projects that barely pass as finished, debating becoming a therapist, debating going to therapy first, being a dad of 2 noisy barbarians, drinking coffee and conversational tangents.
What people are saying
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Nicky B, CCO
“Be brilliant. And be kind. That’s basically the two things I believe make a great creative. Mark is both. In spades. And he’s a bloody lovely bloke. It’s been an absolute pleasure working with Mark. If you are reading this and contemplating offering him a job, do it. He will never let you down.”
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Iain H, ECD
”Mark is a non-traditional creative who thinks differently. He's fascinated in the world and people, and is at his best when coming up with contemporary ideas that leverage what's going on in the real world. He's easy to work with, listens and takes direction and genuinely loves ideas.”
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Gareth K, CSO
”A great creative to work with. Naturally collaborative and equally impressive working either to a tight brief or a loose exploratory conversation. Is able to grasp complicated problems quickly, savvy enough to sort through the marketing BS and agile enough to flex his own thinking to get to better answers.”
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Steve Q, Head of Strategy
“There are the creatives who just respond to the brief in front of them. Mark isn’t one of those, and for me that’s the greatest compliment I can give him. He’s a proper, big ideas, lateral concept creative.”
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Greg M, Client Engagement Director
”Mark is a highly competent and reliable creative star. His high emotional intelligence enables him to empathise with the requirement to engage the audience but also inspire the creatives to stay on track to deliver their best work - he is an honest and genuine asset on any project.”
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Hannah P, SVP, Client Engagement
”Mark is a very talented creative leader within our business. He is versatile and always brings fresh thinking. I know I’m in safe hands when Mark is leading the creative work.”
Awards
1 x BIMA 10 (2020)
1 x Campaign of the Year - Campaign Magazine (2020)
1 x People’s Choice Award – The Lovie Awards (2019)
2 x Gold – DMA Awards (2021/2015)
2 x Gold – The Drum Social Purpose Awards (2020/2018)
1 x Gold – The Drum Advertising Awards (2019)
1 x Gold – BestYET (2012)
1 x Silver - Creative Circle Awards (2021)
1 x Silver – DMA Awards (2015)
1 x Silver – #PoweredbyTweets (2019)
1 x Silver – The Drum Social Purpose Awards (2020)
1 x Silver – The Drum Marketing Awards (2020)
1 x Silver – DADI Awards (2019)
1 x Silver – ICAD Awards (2013)
1 x Silver – APMC Awards (2013)
1 x Bronze – Clio Sports Awards (2020)
1 x Bronze – The Lovie Awards (2019)
1 x Bronze - CreativePool Awards (2021)
1 x Bronze – The Drum Social Buzz Awards (2018)
1 x Bronze – APMC Awards (2013)
Pitch Wins:
McDonald’s Family, Global (TMS - lead creative team)
Pokémon 25 (TMS - lead creative team)
Coca-Cola Mixology (TMS - lead creative team)
McDonald’s World Cup EMEA (TMS - lead creative)
Innocent Drinks (Ogilvy - lead creative team)
H&M Loyalty (TMS - lead creative team)
Oxfam (MC Saatchi Group - creative team)
CV:
London:
The Marketing Store, Senior Creative 2019 - now
Stack, Senior Creative 2016 - 2019
BBC, Comedy Writer (freelance) 2018, 2019
M&C Saatchi Group, Creative 2013-2016
Dublin:
Ogilvy, Copywriter 2011 - 2013
Y&R, Copywriter 2012 - 2013
Mentor:
Brixton Finishing School 2021 - now